Party Outfits

With the decline of the financial sector taking the rest of the western economies with it, people are looking for cost effective ways to stay looking hot this summer. Luckily for fashionistas, Chilli Pepper clothing has stepped in to the breech with their latest line of summer dresses.

Chilli Pepper Clothing realise that not everyone is able or even willing to pay top dollar for a summer dress – something that looks good but is entirely superfluous and will be out of style in under a year – so their latest line looks to offer expensive style at a bargain price.

Of course nobody wants to appear like they've got no money, so Chilli Pepper clothing will be offering their discount lines with negative discounts, making them actually more expensive than they would be normally. This revolutionary step in marketing has caught the fashion world and consumers by storm, and at present Chilli Pepper Clothing is flying off the racks.

Economists are dumbfounded by what appears on the surface to not only be a completely counterintuitive pricing strategy, but also complete lunacy on the part of shoppers for being sucked in by it. At the end of the day, Chilli Pepper clothing are laughing all the way to the bank, and no doubt their head of marketing has a bright future ahead of himself. As yet there seems to be little motivation to ape these negative discounts by other retailers, but it won't take long once quarterly results become available.